THE KEY TO BETTER TARGETING IN B2B

Creating a B2B customer persona is critical to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona?A B2B customer persona is a detailed representation of your ideal business client based on real data and

From accounting and IT to marketing and HR, business services help reduce costs across all sectors.Understanding the types and value of business services can help you make better decisions. The Role of Services in Business Operations They are usually non-tangible and don’t involve producing a physical product, but they add real value. Key types